The fact Tinder replaced their wordmark which have an icon expressed an important message

The relationships application is actually trying to make it obvious: individuals accept it quickly and don’t also have to have the text getting they. To put it differently, the brand new Tinder symbolization is located at Nike Swoosh reputation.

2017 – Now

In the summer out-of 2017, the application eliminated the text message symbolization replacing it with a great minimalistic symbol. In fact, the new symbol itself was already familiar towards the app pages: it had been the new fire symbol that had been made use of in lieu of the dot along side page “i” to your old icon.

Now, the new flames icon provides gotten an excellent gradient feel. Given that old emblem was apartment and tangerine, the fresh new you have certain measurement and you will is out off tangerine so you can green. Along with, the design of the fire could have been somewhat modified. The latest symbol has exploded a little while rounder, whenever you are their info turned into sharper.

There is several other, inverted style of new emblem. Right here, the flames is actually white, once the record has actually a great gradient surface away from tangerine and you can green shades.

The symbolization amendment happened immediately following the newest app by itself try current, too. Within the app overhaul, a solution design are produced, as well as basic navigation and an alternative way regarding showing photos.

Emblem symbolization

The definition at the rear of the brand new flames symbol looks fairly Lees hier clear: Tinder is all about the latest fire in to the a looks. Plus, “hot” is the phrase we name a person who is pleasing to the eye. Since the an online dating app, Tinder claims me to illuminate the fresh new flame out of relationship. Title of the opportunity alone suits the theory really well given that this means “situation utilized for lighting flames.“

The choice of colors towards the both old and you will the fresh new Tinder signal appears really well absolute, to your flames icon, since lime and you may magenta (otherwise yellow) are definitely the shade out of flame. This basically means, the palette is an additional way of encouraging your “consuming sensuous” relationships.

The individuals familiar with the concept of chakras, and that found united states off old reflection techniques, can get notice another emblematic definition trailing colour choices. Tangerine is the shade of the second chakra, which is of the creativity and you can sex.

Brand new Tinder symbol concerns passions and you will commitment. Widely known relationships application global spends probably the most popular icon to have man’s relationship – the flame.

This new Tinder Symbol is made from a gradient pink and you may orange square having rounded angles, as the a background, and you can a conventionalized light fire in between. Brand new flames is taken with minimal outlines possesses its base part softened and rounded. Towards certain versions, the latest white picture provides a softer slim shade, for the anyone else. It is basic flat.

There is also a variation, where flame is taken in the latest gradient orange and you will pink palette and wear a white record.

The existing signal looked a beneficial minimalistic, modern typeface. Aside from the flames over the “we,” the latest wordmark are identifiable due to such unique factors while the top pub on the “t” (and this lacked a half of their length) and the sloped club towards the “e.”

As the dated symbolization are tangerine towards the white history, brand new one is more complicated, with regards to the color palette, because of the gradient impression. Today, there’re numerous hues of lime, being complemented because of the a variety of white magenta hues. Despite the color shift, the Tinder representation has actually existed uniform within its flames symbolization. Furthermore, the new “fiery” feeling happens to be alot more pronounced for the the brand new sign.


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Font and colors

Those people familiar with the idea of chakras, which came to all of us from old meditation methods, can get find an added a symbol meaning behind the color solutions. Lime ‘s the color of next chakra, that is from the development and sex.

The Tinder Icon is constructed of a gradient red and you can lime rectangular which have circular angles, while the a back ground, and you may a stylized white fire in-between. The fresh flames are drawn that have minimum contours and has now their bottom part softened and game. On particular systems, the fresh light picture enjoys a flaccid slim shade, to the others. It is simple and easy flat.

The expression “tinder” means an item you to definitely grabs flames even out of caviar. Here metaphorical symbolism should be tracked: the latest flames of the soul, ardent passion, inciting the latest relationships. Each one of these connections squeeze into the newest relationships platform layout and you will explain as to why the latest shape of a flame appeared toward logo, and never another abstract drawing.


The brand new font on dated and you may the fresh Tinder emblems is totally different. The original instance looks brilliant and you can low-standard; regarding the second, it appears a lot more vintage. About most recent variation, given that just before, the fresh new characters do not have serifs.